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When planning an email campaign… Don’t forget the mobile.
Ever since the advent of email as a marketing tool, and the use of HTML to include images, logos and layout, it has been an issue that the many different email clients – from Outlook and Mac Mail to...
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QR Codes, a great way to link your online and offline marketing
Question What are those strange black and white squares that seem to be cropping up everywhere? Answer QR Codes… By including a QR code on your leaflets, brochures, posters etc. you can give your...
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BSA Marketing website goes mobile
Following hot on the heels of the new BSA Marketing website launched 2 weeks ago, the site has now gone mobile. There is no question that more and more people are accessing the internet on smartphones...
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Can you still ignore mobile in your email strategy?
We have written a couple of posts over the last few months about considering mobile in your email & websites. And recently a couple of reports have again highlighted this issue and that it is an...
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Mobile Websites Survey – The Results
Last time we asked you to let us know what you felt the future held for websites on mobile devices. Thanks to everyone who took part in the survey. As promised, here is a summary of the results: The...
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Responsive Websites – What are they and do I need one?
You may have heard the phrase “Responsive websites” over the past few months and indeed they are being touted as the next big thing in web design, but what are they and how are they likely to impact in...
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Marketing Matters Goes Responsive
The idea of responsive websites has been around for a while, and their use as a solution to mobile optimisaton is increasingly becoming standard where sites receive significant levels of mobile...
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Development of Mobile Websites
2 years ago, we did a survey looking at how people expected the use of mobile to access websites would change in the future, and the overwhelming response was that they believed mobile and the...
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How Important is Mobile to my Business?
Over the past few weeks, the internet has been awash with stories ‘Mobileageddon‘ the impending doom that Google was about to rain down on business whose websites were not deemed to be mobile friendly....
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Email in the world of mobile marketing
There is a lot of chatter around at the moment following Google’s announcement that they will be giving more priority to mobile-friendly websites in searches made from mobiles and tablets – not least...
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Cloud in the real world
Over the past few years, there has been increasing talk about ‘cloud services’ and how they can help your business. So what are ‘cloud services’ and how can cloud in the real world help you?...
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Cloud-driven Marketing
Good Marketing is Collaborative Marketing is a broad discipline. Consequently, to deliver effective marketing, you need a wide range of skills. Planning & Strategy Creative/Design Copywriting Web...
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